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Marketing solutions · B2C dataReach the right profiles, with their consent.
Your own file is not growing fast enough for your sales target. B2C audience rental gives you access to consented consumers, targeted on concrete criteria — where they live, how they live, what they plan to buy — and ready to be addressed.
- Opt-inConsented contacts
- ProofTime-stamped consent
- QuoteCount before pricing
Four families of criteria.
Targeting is more than a region and an age bracket. The more the criteria describe a real situation, the better the message lands — and the less the campaign costs per lead.
Geography
From nationwide down to the catchment area of a single store.
Profile
The declared characteristics of the person and the household.
Housing
Decisive for energy, home improvement, insurance and household equipment.
Purchase intent
Projects declared at the time of collection — the criterion that makes the difference.
From brief to broadcast
- 1Brief
You describe your offer, your target and your area. We translate that into workable criteria.
- 2Count
You get the matching volume of consented contacts, with the levers to widen or tighten it.
- 3Quote
Pricing based on the chosen volume, the broadcast channel and the level of support required.
- 4Broadcast
SMS, RCS or voice campaign. Contacts who react become leads in your CRM, with their proof of consent.
Renting an audience means obtaining the right to address it for a given campaign, not to take the file away. Only the contacts who show interest — a click, a reply, a callback request — come back to you as leads, together with their proof of consent. That is what protects both the database and your own responsibility as the advertiser.
What separates a good database from a file
Time-stamped consent
Every contact carries the date, the medium and the wording of the consent collected — proof you can produce in case of a complaint or an audit.
Deduplication
Internal duplicates and overlaps with your own base are removed before broadcast: you do not pay twice for the same contact.
Continuous refresh
Invalid numbers, unreachable contacts and error returns are cleaned campaign after campaign rather than once a year.
Objections removed
Unsubscribes and objections are applied continuously, including national do-not-call schemes for voice campaigns.
Volume stated upfront
The count comes before the quote. You know what you are buying before you pay, and you can adjust the targeting.
Campaign traceability
Exportable history of sends, replies and withdrawals — useful for your audits as much as for your budget decisions.
Pricing
Pricing rests on three things: the volume of contacts you take, how precise the targeting is — broad targeting costs less than a declared purchase intent in a narrow area — and the broadcast channel. The count always comes before the quote: you know the available volume before committing to anything. Ask for a count and you get a quote matching your target.
Your obligations as the advertiser
Even with a consented base, you remain responsible for the content of your message, for identifying your company and for respecting sending hours. We review your campaigns before broadcast and supply the proof of consent attached to every contact addressed. Our GDPR commitments set out how the roles are shared.
Which channel for which audience
SMS suits simple offers and deadline-driven operations; RCS suits offers that need a visual and a booking button; outbound calling, run from the call center software, suits sales that close on the phone.
From audience to revenue
An audience is only a starting point. Lead generation describes what comes next: qualifying, routing to sales reps, booking meetings and measuring what a customer really costs to acquire.
Frequently asked questions about B2C database rental
What is B2C database rental?
You define a target, we count the consented contacts that match it, and the audience is addressed for your campaign — by SMS, RCS, email or phone. Unlike buying a file, rental frames the use: the audience serves the agreed campaign, under the control of the party responsible for the database.
Which targeting criteria are available?
Geography (region, county, postcode, catchment area around an address), profile (age, gender, family situation, socio-professional category), housing (owner or tenant, house or flat, age of the property, heating type) and declared purchase intent: property, vehicle, energy, insurance, home improvement, travel.
Are the contacts genuinely opt-in?
The contacts we supply are collected with consent, time-stamped and linked to proof of consent that can be produced in the event of an audit or a complaint. Objections and unsubscribes are removed continuously.
How much does an audience cost?
Pricing depends on the volume of contacts, how precise the targeting is and the broadcast channel chosen. A quote is issued once the audience matching your target has been counted.
How long between the request and the campaign?
A count on standard targeting comes back quickly; then pricing, your approval, and preparation of the send. The real lead time depends mostly on the chosen channel and on reviewing the message.
What happens to the audience after the campaign?
Contacts who showed interest — a click, a reply, a callback request — become your leads and join your CRM together with their proof of consent. The others stay in the source database and are not transferred to you.
Ask for a count on your target.
Describe your offer and your area: we come back with a volume of consented contacts and a price.
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