Home › Marketing solutions › SMS marketing
Marketing solutions · SMSThe message your customers actually read.
No app to install, no algorithm between you and your customer: an SMS reaches every handset and gets read within minutes. FinixPhone gives you the sending platform, the targeting, the tracked links and replies that flow back into your CRM.
- 2Uses: marketing & notification
- Opt-inConsented audiences
- APISend from your own tools
A campaign, or a service rendered.
The same channel, two different regimes — of rules, timing and tone. FinixPhone keeps them apart so your sends stay compliant without you having to think about it.
Commercial campaigns
Offers, sales, launches, win-back of dormant customers, abandoned-basket follow-ups. Consented recipients, a systematic opt-out mention, and sends restricted to acceptable hours — in practice weekdays and Saturdays, outside Sundays and public holidays.
Service relationship
Appointment confirmations and reminders, one-time codes, order tracking, field-service alerts, safety information. No commercial purpose, therefore no timing constraint: the message goes out when it is useful.
An appointment reminder sent the day before mechanically reduces no-shows — and one avoided no-show is worth more than the message that prevented it.
What you control
Targeting & segmentation
Segment your contacts on CRM criteria — status, industry, last purchase, last call — or import a file dedicated to the campaign.
Personalisation
Dynamic fields: first name, city, amount, appointment date, individual promo code. One message per recipient, not one message for everyone.
Scheduling
Send immediately, schedule for a chosen date and time, or trigger on a CRM event — contract expiry, birthday, missed call.
Tracked links
Every link is shortened and personalised per recipient: you know who clicked and when, and you follow up only with those people.
Replies & opt-outs
Replies land in the contact record; opt-outs are processed automatically and excluded from later sends.
API & integration
Trigger sends from your back office, your website or your automations, and get delivery statuses back.
From campaign idea to send
- 1Frame
Objective, audience and message. Your opt-in contacts, or an audience rented from the consented B2C base.
- 2Compose
Copy, personalised fields, tracked link and opt-out mention. Preview of the rendering and of the number of billable segments.
- 3Send
Test on a sample, then broadcast immediately or at the scheduled slot.
- 4Exploit
Deliveries, clicks and replies feed the CRM: calls to make, records to qualify, a better-targeted next campaign.
Across the EU, commercial SMS prospecting aimed at consumers rests on prior consent, clear identification of the sender and a simple, free way to opt out. Marketing sends are kept to acceptable hours, outside Sundays and public holidays. Service messages fall outside those constraints as long as they pursue no commercial purpose. National rules vary in detail — if a specific campaign raises a doubt, we review it with you.
Why SMS is still the most direct channel
An SMS needs no app, no internet connection and no account: it lands on the home screen of any mobile phone, including your least connected customers. That is what makes it the reference channel for short, time-sensitive messages — an offer about to end, an appointment to confirm, a delivery on its way.
SMS and telephony: the pair that saves time
Paired with the FinixPhone cloud phone system, SMS becomes an extension of the call. A number that does not answer triggers a follow-up message; a call that connects ends with a written summary. Everything is logged in the CRM, next to the calls.
The next step: rich messaging
When 160 characters are no longer enough, RCS takes over: verified brand name and logo, images, carousels and action buttons, with automatic SMS fallback on unsupported handsets.
No database yet?
B2C database rental gives you access to consented, targeted profiles — geography, age, housing, purchase intent — so you can feed your campaigns without waiting for your own file to grow.
Frequently asked questions about SMS marketing
What is the difference between a marketing SMS and a notification SMS?
A marketing SMS carries a commercial offer: it requires the recipient's prior consent, must include a way to opt out, and is sent within appropriate time windows. A notification SMS belongs to the service relationship — appointment confirmation, one-time code, delivery update, technical alert. It can be sent at any time and pursues no commercial purpose.
Do I need the recipients' consent?
For commercial prospecting aimed at consumers in the EU, yes: prior consent is the rule. You can use your own opt-in contacts, or rent a consented audience from us, where every contact carries proof of consent.
Which sender appears on the handset?
Marketing campaigns are sent from an alphanumeric sender — your brand name — together with the mandatory opt-out mention. Transactional messages can be sent from a short or long number so that recipients can reply.
Can people reply to an SMS sent by FinixPhone?
Yes, when the campaign goes out from a number that accepts replies. Each reply lands in the contact's record on the CRM side and can trigger a task or a callback for the rep who owns the account.
What statistics are available?
Messages sent, delivered, failed, opt-outs, and clicks on tracked links — per campaign and per recipient. Combined with the CRM, those figures extend into callback, meeting and conversion rates.
How much does an SMS campaign cost?
SMS is billed per message, on a volume-based sliding scale that also depends on the destination country. Pricing is quoted on request, based on your monthly volume and the countries you target.
Let's test your first SMS campaign.
Send us your target and your message: we price the volume and prepare the send with you.
No commitment · Reply within one working day · Support in English and French